Destination Unknown

Using Instagram to gamify Schiphol's network of destinations


To introduce people to the vast network of destinations you can travel to from Schiphol Airport, we created Destination Unknown.

Schiphol Destination Unknown pulls real time Instagram content from around the world and let’s players guess at what Schiphol travel destination the photo’s are taken. Top 50¬†contestants can win tickets, but a higher ranking in the leaderboard means further destinations to choose from.

It’s a very addictive and highly visual game, and you can play it on desktop computers, tablets and mobile phones.

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FHV BBDO for Amsterdam Airport Schiphol
Development by Superhero Cheesecake
Design by
Sound by BigOrange